ai adoption

98% of Indians Value AI, But Still Seek the Human Touch: Twilio Report

79% of Indian consumers spend more with brands that personalise: Report

While 80% of Indian consumers rate brand personalisation as good or excellent, only 30% feel it is delivered consistently. Notably, 98% say they are more likely to make a purchase when engagement is personalised in real time.

By Social Samosa

Jun 17, 2025 16:13 IST logo

2 Min read

Report

ASCI report advocates for transparent AI practices in Indian advertising

By Social Samosa

Apr 01, 2025 16:30 IST logo

3 Min read

Industry Updates

WPP to create generative 3D worlds in collaboration with NVIDIA

By Social Samosa

Jul 30, 2024 19:19 IST logo

3 Min read

Experts Speak

How can the advertising industry keep the he‘art’ alive in AI campaigns?

By Shamita Islur

Jul 08, 2024 13:57 IST logo

7 Min read

Report

10% of organizations have transformed their AI capabilities in the last 3 years: Report

By Social Samosa

Jul 12, 2023 11:50 IST logo

4 Min read