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AI in automation

 Wavemaker’s Sairam Ranganathan Interviews

Consumers are more likely to share data when brands offer value-driven experiences: Wavemaker’s Sairam Ranganathan

Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance marketing, e-commerce, and data-driven strategies, focusing on first-party data and consumer engagement while navigating the evolving tech landscape in 2025.

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