Anshita Kulshrestha

TukTuki looks to bring emotional depth to the gap between long-form and UGC

TukTuki Founder, Anshita Kulshrestha, explains how the new micro-drama app is targeting a Tier 2/3 market gap. She discusses the platform's dual revenue model, its scientific data-led approach to greenlighting scripts, and its marketing strategy of micro-targeting over mass media.