Arjun Ranga

Cycle Pure Agarbathi’s Arjun Ranga on staying relevant and following a multifaceted marketing approach

75-year-old incense brand Cycle Pure Agarbathi, which started with word of mouth and building a local retail network, now has an active social media presence that combines a mix of regional and influencer marketing. MD Arjun Ranga sheds light on the brand’s larger 360-degree approach leveraging TVCs, print ads, cinema advertising, social media, influencer marketing and more.