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BFSI advertising sees 7% growth on TV, 22% on radio, 16% in print in 2024: TAM report

LIC of India emerged as the top television advertiser in the BFSI sector with a 12% share of ad volumes, while the South Zone, led by Bangalore, accounted for the largest share of print advertising at 33%. On digital platforms, the National Payments Corporation of India (NPCI) led in impressions with a 6% share.