BFSI’s ad volumes on television increase by 13% in 2022: TAM AdEx


TAM AdEx’s latest report reveals advertising spending patterns of the BFSI sector in 2022, compared to 2020.

As per a recent report by TAM AdEx, the Banking, Financial, Services and Insurance (BFSI) sector increased its investments in advertising on television last year than the pandemic levels. The report revealed that the sector’s ad volumes on television increased by 13% in 2022 as compared to 2020.

On the other hand, ad insertions on digital mediums also saw a jump by 5% in the same period.

It further said that Ad Space of BFSI sector grew by 74% in 2022 over 2020 and by 16% in 2022 as compared to 2021. Insurance major LIC of India was the leading Advertiser in 2022, with a 20% share of sector’s ad space. Top 10 Advertisers had 39% of ad insertions with LIC of India leading the list.

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The advertisers from the BFSI sector seemed most keen on investing in movies and news. As per TAM AdEx, News (67%) was the top channel genre followed by Movies (13%) in 2022.

further, Maharashtra state topped with 20% share of ad volumes followed by Gujarat with 15% share.