Bharat Jodo Yatra

How brand Rahul Gandhi is reinventing to overcome the ‘Pappu’ stereotype

Rahul Gandhi’s ongoing metamorphosis as a political leader has been a pivotal event in the backdrop of the current political setup. From overcoming the ‘Pappu’ label and criticisms of nepotism, the revitalisation of brand Rahul Gandhi has been accompanied by initiatives such as the Bharat Jodo Yatra and extensive use of social media. Experts illuminate how Rahul Gandhi’s public perception has changed.