Bhool Bhulaiyaa 3 marketing

Inside Singham Again vs. Bhool Bhulaiyaa 3's nostalgia-fueled marketing for Diwali

The Diwali box office clash between Bhool Bhulaiyaa 3 and Singham Again, leveraged nostalgia, star power, and the unique overlap of Halloween and Diwali, as both films employed strategic marketing to heighten audience anticipation.