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BMC Guidelines

OOH festive season Experts Speak

Will OOH take a backseat this festive season?

Following multiple mishaps, the BMC has issued stringent guidelines for OOH advertising in Mumbai. A key market for advertisers and an important medium that usually collects over 30% of its monies during the festive season, will guidelines impact advertisers’ interest in OOH?

By Sneha Medda
logoSep 09, 2024 15:49 IST logo 7 Min read
FI 84 Industry Updates
BMC to unveil draft guidelines to regulate hoardings today
By Social Samosa
logoJul 05, 2024 16:25 IST logo 2 Min read
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