brand narratives

70% of our budget will be dedicated towards brand-building initiatives: Pratik Mazumder of Club Mahindra

Club Mahindra’s CMO Pratik Mazumder discusses the brand's larger marketing objectives, target audience segmentation, and personalised marketing efforts. He also sheds light on the media plan, allocation of marketing budgets, and expected trends in the travel industry for 2024 as well as outlining essential skills for CMOs and strategies for leveraging social media.