Powered by :
The shimmering Cannes Lions is a beacon of creative recognition in the advertising world but its value to clients isn't always clear-cut. While agencies dream of awards, clients often focus on ROI. The dynamics between creative ambition, financial constraints, and evolving industry priorities in the age of data-driven marketing remain as transient as ever.
Share this article
If you liked this article share it with your friends.they will thank you later