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Cannes Lions Humour

humour ads cannes Experts Speak

Is Cannes Lions fueling a surge in funny ads?

With a dedicated category at Cannes Lions, brands are rethinking comedy not as a gimmick but as a creative strategy. But is it actually working?

By Sneha Medda
logoJun 20, 2025 15:52 IST logo 5 Min read
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