Click Here: The Art and Science of Digital Marketing and Advertising

Meta's CMO on finding a 'North Star' metric in a data-rich world

In an in-depth interview, Meta's Chief Marketing Officer and author of ‘Click Here’ discusses why the reason behind writing his book, how to bridge the gap between creative art and data science, and why marketers must resist the 'trap' of measuring everything to find their one 'North Star' metric.