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CMO Navigator - Media Edition 2026

fi - 2026-01-30T130551.031Report

91% CMOs boost investment in sports, gaming, and entertainment IP: Report

More than 85% said they are increasing investment in anime-related IP, and fewer than one in ten CMOs said they are not pursuing gaming-related strategies.

By Social Samosa
logoJan 30, 2026 15:21 ISTlogo 2 Min read
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