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commercialisation

fcev Deep Dive

Marketing and Women’s Day evolution: From radical protest to corporate lip service

Once a radical movement for labour rights and gender equality, International Women’s Day has been repackaged into a corporate spectacle filled with pink-themed promotions and empty empowerment slogans. Marketing has evolved hand-in-hand with Women’s Day, shaping its course and often overshadowing its intended reasons and historical roots—softening pressing issues.

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