digital viewership

IPL 2025 digital viewership jumps 40% with peak concurrency of 3.4 crore

On JioHotstar, digital viewership for the first three matches increased by 40% compared to last season, attributed in part to a 54% rise in connected TV consumption. The platform recorded 137 crore views, peak concurrency of 3.4 crore, and 2,186 crore minutes of watch time.