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festive AdEx 2025

Festive AdExExperts Speak

India’s festive AdEx to see 10-12% lift in 2025

GST rationalisation primes wallets as strong sentiment fuels festive AdEx. Marketers bet on CTV, retail media and performance-driven campaigns this season, though headwinds remain.

By Pranali Tawte
logoSep 08, 2025 10:10 ISTlogo 5 Min read
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