Frozen food brands marketing

Frozen food brands turn monsoon cravings into instant indulgence with Qcom & nostalgia marketing

There’s something about the monsoon that makes you crave bhajiyas, vada pav, or the fried comfort food that’s unique to your region. These dishes hold a transporting power, often taking you back to childhood. Frozen food brands tap into this seasonal nostalgia, seeing a noticeable uptick during the rains as they blend cultural cravings with quick commerce trends to reach consumers.