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gender roles

FI 112 Guest Post

Does Mother’s Day reaffirm gender roles or celebrate a long-undervalued role?

Vanaja Pillai, President, 22feet Tribal Worldwide and Head – DEI, DDB Mudra Group criticises idealised depictions of mothers in Mother's Day campaigns, advocates for gender-equal parenting, and calls for more relatable, human-focused motherhood narratives.

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