greenwashing

Why your CSR shouldn't be a creative wasteland

Too many CSR initiatives settle for safe, uninspired efforts that fail to engage or make real impact. The truth is, a creatively conceived and authentically executed CSR campaign has the power to transcend its traditional confines. It can morph from a peripheral activity into a potent brand differentiator, and yes, even a contender for prestigious accolades like the Cannes Lions.

By Harshal Thakur