Hair Care

How Arata is busting myths & educating consumers on social media

From challenging common haircare myths to crafting relatable content, Arata’s social media strategy goes beyond products. But what makes their approach resonate with today’s conscious consumer? Here's a rundown.

By Sneha Medda

Apr 17, 2025 18:56 IST logo

5 Min read

Interviews

Marico's Somasree Bose Awasthi on leveraging contextualised marketing for Parachute Advansed Gold

By Sneha Medda

Jul 20, 2023 09:45 IST logo

5 Min read

Industry Updates

RSH Global Joins Hands with IPG Mediabrands; Assigns Its Media Mandate To ‘Initiative’

By Social Samosa

Mar 18, 2019 10:19 IST logo

2 Min read

Industry Updates

Marico India appoints Koshy George as Chief Marketing Officer

By Social Samosa

Jan 23, 2019 11:00 IST logo

1 Min read

Interviews

Interview: My friends stopped calling me by my name and refer to me as sassy: Shambhavi Mishra, TalkSassy

By Social Samosa

Dec 21, 2018 09:38 IST logo

15 Min read

Interviews

[Interview] Up Close and Personal with Adhuna Bhabani

By Social Samosa

Jan 12, 2017 12:08 IST logo

3 Min read

Campaign Reviews

Parachute Advansed Teaches Followers the #ArtOfOiling Via Its Campaign On Social Media

By Janice Goveas

Jan 12, 2015 07:18 IST logo

4 Min read