Harpic's Loocator campaign

We've gone from nobody to being somebody: tgthr’s co-founders on bagging Cannes Lions

In our second interview of the series The Inside Stories, Aalap Desai and Rahul Vengalil share insights on Harpic’s‘ ’Loocator’ campaign’s recent success at the Cannes Lions International Festival of Creativity. They emphasise that success is not merely about achieving accolades but also about relentless commitment to excellence and belief in one’s vision and how this win is a powerful motivator and a beacon of what’s possible for small, independent agencies striving to make their mark on the global stage.