India adex 2024

First Half of 2024 in Advertising outshines 2023, fueling optimism for H2

Media gurus look back at the first half of 2024 and speak about remarkable recovery in India's Advertising sector, particularly buoyed by events like the IPL, which brought a resurgence in ad volumes. As we look towards the second half, the festive season is expected to drive significant increases in advertising spend.