Indian chess

The branding evolution of Indian chess grandmasters

The game has changed. Once defined by a single icon, Indian chess is now a youth-driven movement with a league of new heroes commanding multi-million dollar deals and massive social media followings. The evolution from a niche pursuit to a branding goldmine, revealing how today's grandmasters offer brands a potent mix of intellect, relatability, and long-term value is one to be reckoned with.