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Influencer spending

ZXV Report

Brands to invest ₹550 crore in influencer marketing during IPL 2025

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, speaking about cricket and driving over a massive 3.2 billion engagements

By Social Samosa
logoMar 20, 2025 14:40 IST logo 4 Min read
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