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IPL Top categories

FI 438 Report

IPL 17 witnessed a 23% decline in ad shares for celebrity endorsements: TAM Report

During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.

By Social Samosa
logoApr 30, 2024 18:52 IST logo 1 Min read
Tam report Report
Ecom-Gaming dominates ad volumes in IPL 17 with 16% share: TAM Report
By Social Samosa
logoApr 29, 2024 16:28 IST logo 1 Min read
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