Jitendra Kumar

Inside Panchayat season 3’s not-so 'lauki' marketing

As Panchayat made a return for its third season, the marketing department ensured that the series was received with the same warmth as before. Amping up anticipation, Prime Video leveraged its mascot ‘lauki’ while at the same time amplifying reach by collaborating with celebrities and influencers alike as well as launching elaborate campaigns.