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marketing expenditure

CMOs Turn to AI as 59% Face Budget Constraints in 2025 Report

CMOs turn to AI as 59% face budget constraints in 2025: Report

According to Gartner’s 2025 CMO Spend Survey, CMOs are prioritising paid media and cutting back on agency and labor costs to maximize ROI, as marketing budgets remain flat at 7.7% of company revenue.

By Social Samosa
logoMay 13, 2025 13:05 IST logo 1 Min read
sf Industry Updates
Unilever’s €900M marketing blitz puts ad spend at a decade high
By Social Samosa
logoFeb 17, 2025 17:39 IST logo 2 Min read
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