matrimony.com

CMO Arjun Bhatia on how Bharat Matrimony blends tradition and technology

The views on marriage among people have shifted significantly over generations with matrimonial platforms having to evolve to stay in the game. Matrimony.com’s SVP & CMO Arjun Bhatia opens up about this marketing evolution and staying ahead of the curve. He also sheds light on his thought process while working on campaigns and the impact of AI.