media plan

Digital takes the lion’s share in ad spends this Diwali

Insights from media folks reveal a rise in adspends and a reshaped media landscape where digital and traditional channels converge to meet evolving consumer preferences.

By Pranali Tawte

Oct 30, 2024 16:39 IST logo

4 Min read

Experts Speak

Where CMOs are spending their festive budget

By Harshal Thakur

Oct 01, 2024 13:33 IST logo

10 Min read

Interviews

CMO Arjun Bhatia on how Bharat Matrimony blends tradition and technology

By Harshal Thakur

Aug 29, 2024 12:17 IST logo

16 Min read

Guest Post

Combining creativity with a strong media plan this festive

By Social Samosa

Aug 28, 2024 10:00 IST logo

4 Min read

Samosa Snippets

5 Audio Marketing Tips to break the clutter of festive marketing campaigns

By Social Samosa

Oct 07, 2021 21:19 IST logo

4 Min read