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meme culture

dw Experts Speak

Why are CID characters everywhere?

A popular meme template on social media involves iconic clips from CID with dialogues of the characters dubbed to completely change the context and evoke laughter. These memes have been gaining traction for quite some time bringing the characters back into popular discourse. Capitalising on this, a wave of brand campaigns featuring these characters have made their way into the spotlight. We attempt to dissect this phenomenon.

By Harshal Thakur
logoNov 25, 2024 13:17 IST logo 6 Min read
FI 369 Campaign Spot
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