MP

How Mahua Moitra redefined political branding

Mahua Moitra’s journey from an investment banker to a parliamentarian with grassroots connections has been a noteworthy affair in political brand-building. The recently re-elected TMC MP rose to prominence with her impassioned speeches earning the reputation of a ‘firebrand’ politician. Tackling challenges, she has carved an image of a non-conventional resilient leader who does not back down in the face of adversity.