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Palak Tiwari

Anupama Ramaswamy, Chief Creative Officer & Joint MD, Havas Creative India said, “Every young woman knows the feeling—you glance at an old photo and wish you could bring back that lost glow. But what seems like stubborn tanning isn’t as permanent as it feels. With the natural goodness of Ubtan, it can be easily reversed. That’s where Mamaearth’s Ubtan Facewash comes in—a simple, effective solution for tanning. Our narrative taps into a real, relatable concern with authentic storytelling. And the Shilpa Shetty Kundra-Palak Tiwari duo was the perfect choice to deliver this message—Shilpa, a timeless icon, and Palak, a rising star, bridging generations effortlessly.” Industry Updates

Mamaearth ropes in Palak Tiwari as its new face

She joins Shilpa Shetty Kundra, who continues her association with Mamaearth. The announcement comes in the form of a TV campaign in which both come together.

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