popularity.

Guest Post

Purpose or popularity? The battle brands face in the digital age

Asha Kharga of Mahindra Group opines that while purpose has long been a guiding force for brands seeking deeper consumer connections, the fast-paced, surface-level nature of digital platforms presents challenges. Successful brands balance fleeting digital trends with authentic, enduring purpose.

By Social Samosa

Nov 21, 2024 10:00 IST logo

3 Min read

chefs social media

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Social Media Tools

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9 Min read