Purpose Marketing

Winning hearts and markets through purpose-driven branding

Jaideep Shergill of Pitchfork Partners shares his views on purpose-driven branding; how it can be a differentiator for brands. He also shares how it goes beyond CSR.

By Social Samosa

Feb 23, 2024 10:38 IST logo

5 Min read

Interviews

Pooja Sahgal on the role of AI in marketing and understanding purpose

By Pranali Tawte

Mar 29, 2023 09:11 IST logo

5 Min read

Experts Speak

Experts Speak: The true purpose of Purpose Driven Campaigns

By Sneha Yadav

Apr 06, 2020 06:51 IST logo

8 Min read

Agency Feature

Agency Feature: Purpose Marketing

By Social Samosa

Mar 02, 2020 01:00 IST logo

3 Min read