Rath Yatra 2025

ashirvaad case study rath yatra activation

Case Study: How Aashirvaad Atta used Rath Yatra to create tech-led devotional experiences

In its Rath Yatra 2025 activation, Aashirvaad Atta combined tradition and technology through holographic darshan, digital prasad offerings, and AI mementos. Here's a case study on it.

By Social Samosa

Sep 18, 2025 09:00 IST logo

6 Min read

Case Study: How Sunfeast combined festival participation with a functional activation in Puri

By Social Samosa

Aug 18, 2025 14:42 IST logo

6 Min read

Case Study: How Fortune used MR and VR to turn bhog-making into a multi-sensory devotional experience

By Social Samosa

Jul 28, 2025 18:40 IST logo

5 Min read

Industry Updates

Chaaipani becomes advertising & brand activation partner for Rath Yatra 2025

By Social Samosa

May 08, 2025 13:10 IST logo

1 Min read