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resurgence

28 Experts Speak

Why some brands are betting on long copy to win real attention

In an era obsessed with fleeting metrics, a quiet revolution is unfolding on the printed page. Industry leaders explore why brands are ditching scrollbait for substance, how considered storytelling builds trust in a post-truth world, and what it takes to earn the ultimate currency: undivided attention.

By Harshal Thakur
logoJun 30, 2025 13:33 IST logo 10 Min read
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