Social media

Beyond The Sound: Unveiling BTS' marketing symphony

Snapchat’s user base grows up to 45%: Report

A flight of summer - Here's how Travel & tourism marketing aligned with consumer trends

Case Study: How King's creator-led brand Blanko leveraged content creation to build brand love

Zomato takes down ‘Kachra’ campaign after backlash

Mixed Route Juice bags the digital and social mandate for Nutri Binge

Case study: How MSD took the omnichannel route to get India's youth to talk about sexual health openly

Reels Strategy: How queer-owned businesses use Reels for self-expression

Inside: Jigar Shah on how the 82°E marketing strategy embodies Deepika Padukone's skincare routine