TTK Healthcare

Sometimes brands don't realise the language has changed until they notice a disconnect: Skore’s Vishal Vyas

Vishal Vyas peels back the curtain on Skore's journey—its initial positioning strategy that dared to be different, the early hurdles faced in building trust in a taboo category, and the strategic pivot towards a broader definition of sexual wellness that goes beyond traditional boundaries.

By Harshal Thakur