UGC campaign

Case Study: Here's how ZOFF Foods converted a viral turmeric trend into a UGC campaign

In the #GoldenGlowWithZOFF campaign, ZOFF Foods used the viral turmeric glow water trend to turn a simple kitchen ingredient into a visual hook, combining internet culture, user participation, and platform-native content.

By Social Samosa

Jul 24, 2025 12:29 IST logo

4 Min read

Case Study: How NIC's UGC campaign leveraged the love for cricket season, reaching 22.1Mn accounts

By Social Samosa

Jan 25, 2024 09:00 IST logo

5 Min read

Case Study: How Fibe's UGC campaign tackled brand mispronunciations, generating 15.3M+ reach

By Social Samosa

Nov 17, 2023 10:00 IST logo

5 Min read

Campaign Spot

UGC Campaigns that produced plenty of engagement and why they work!

By Paawan Sunam

May 29, 2019 05:21 IST logo

8 Min read