vivo switch off ad

vivo’s #SwitchOff campaign: Kids urge parents to rediscover joy beyond screens

vivo’s #SwitchOff 2024 campaign focuses on how excessive smartphone use affects family time, with children often noticing it more than parents. Through a heartfelt film, the latest ad tells the story of a child who feels neglected and reminds his parents that the greatest joys come from moments born of undivided attention and heartfelt connections with our loved ones.