World Athletics Championships

Experts Speak: Consistency and youth appeal make Neeraj Chopra a golden boy for brands

Javelin thrower Neeraj Chopra, whose brand value was pegged at $26.5 million in 2022 by Kroll, is now expected to see a boost in his brand value after his recent win at the World Athletics Championships. He was the only non-cricket and non–Bollywood celebrity to make it to the Kroll list. As sports marketing ecosystem moves beyond cricket, will Chopra’s recent win make him a golden boy for brands? Experts share their thoughts.