On January 26th, as India celebrated Republic Day, brands showcased creativity through special messages and engaging ads. Going beyond simple product promotion, some brands tried to emotionally connect with people on this significant day, commemorating the adoption of the Constitution. For them, it wasn't just about advertising; it was a genuine expression of unity and pride, aligning with the spirit of India.
Brands like McDonald's, Paperboat, and others opted for traditional wishes, while others like Prime Video and Fevikwik took an innovative approach by integrating their products into celebratory messages. Each brand's unique connection with the audience contributed to an overall sense of pride and patriotism. Here's a list of Republic Day brand campaigns and creatives that we came across.
Prime Video IN
Dear India, Yahan wahan sara jahan dekh liya hai, kahin bhi tere jaisa koi nahi hai — Spotify India (@spotifyindia) January 26, 2024
Saluting the heroes who inspire us to keep the spirit of our country alive! Happy Republic Day 🇮🇳 pic.twitter.com/CV2riJ5ivf— Netflix India (@NetflixIndia) January 26, 2024
Bajaj Allianz Life Insurance
Did you come across any interesting brand campaigns or creatives celebrating India's 75th Republic Day that we missed out on? If yes, then share it with us at email@example.com or post it in the comments section below.