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This Republic Day, brands across India found a common language to celebrate the nation, one that moved beyond flags and parades to explore what truly binds 1.4 billion people together. From logistics networks to newsprint, preschool classrooms to delivery apps, the creative campaigns of 2026 shared a unifying thread: India isn't just a place on a map, but a lived experience woven through connection, memory, and belonging.
Delhivery's Republic Day film took viewers on a sweeping journey across India's diverse geography, salt flats transitioning to tea gardens, highways cutting through deserts, and narrow lanes connecting remote villages to bustling cities. The logistics company's network became a metaphor for something larger: the invisible threads that connect dreams, livelihoods, and lives across impossible distances and terrain.
In a different take on connection, Blinkit collaborated with The Hindu to bring history to doorsteps. The specially curated collector's edition of the newspaper's January 26, 1950, issue, documenting Dr. Rajendra Prasad's swearing-in as India's first President, made the birth of the Republic tangible again. The 62-page archival piece served as a reminder that today's India stands on foundations laid 77 years ago.
KLAY's film followed a child asking a deceptively simple question: "What is India?" The answers varied, a country, a home, a place, but converged on a truth articulated through a teacher's wisdom: India is you, me, us. It lives in everyday acts of sharing, listening, and caring.
These campaigns reveal a shift in how brands honour national identity by illuminating the small, profound ways India exists in all of us.
Delhivery
BlinkIt
Anmol Industries
KLAY
Dabur Dental Care
Zepto
India Gate Uplife
Zomato
PNB Housing Finance
DBS Bank India
Amul
Birla Estates
Did you come across any other campaigns and creatives from 2016for Republic Day this year? If yes, then share it with us at content@socialsamosa.com or post it in the comments section below.