Brands bank on nostalgia to spread joy with Christmas creatives

Capturing the essence of the festive season and the emotions it stirs, this year brands have cleverly integrated nostalgia and warmth into their brand creatives and campaigns. Here's how brands celebrated the festival with brand creatives and campaigns.

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Christmas creatives

Christmas is a festival that brings warmth to the cold December weather. It's a time that reminds us of family, childhood, shared memories and soulful food. Tapping into these emotions, every year brands cleverly integrate familiar components into their Christmas creatives and campaigns. 

This year, brands included nostalgia, humour, creativity and the trend of the year – AI & CGI while plugging their names and products into their Christmas creatives. McDonald’s India created an Xmas tree out of fries while Cadbury Dairy Milk highlighted their packaging to wish the audience.

Paper Boat took us back to our childhood and reminded us of how kids celebrated Christmas. Ixigo reimagined Santa’s travels through India, using AI. 

Here’s a list of Christmas brand creatives and campaigns from 2023 that we came across:

Paper Boat 




Cadbury Dairy Milk


Google India 








Apollo Tyres



McDonald's India 




YouTube India 






Fila India 




KFC India 


Dominos India 




Dixy Scott


Netflix India 


FitFlop India


Skoda India 



Do you think we missed out on your favourite Christmas brand creatives? Write to us at

brand creatives christmas nostalgia Christmas campaigns