Brands celebrate victory of good over evil with Dussehra creatives

Dussehra is the grand finale of the 9-day Nav Ratri festival galore and is very significant of the Indian festivals. Brands celebrate the festive spirit of Dussehra by narrating the lore of Lord Ram and Ravana creatives.

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Nishita Kunder
New Update
Dussehra creatives

Dussehra marks the 10th day of Nav Ratri when Lord Ram defeated Ravana. The day symbolizes justice and the victory of Good over Evil. Ten-headed Ravana effigies are burned on the evening of the festival with great pomp, Ram Leelas are orchestrated throughout the country- narrating the battle, and Torans are tied to homes to welcome good luck and prosperity. The day is emblematic of festivities, familial bonds, prosperity, and gratitude.

To honor this remarkable occasion, brands celebrate the big festival by sharing the creatives of Lord Ram and Ravana in battle and celebrate the spirit of the occasion. Ravana Dahan theme was seen in most of these brand creatives.

Happydent and Indigo creatives showcase Ravana effigy that is ready to be burned. Uber creative takes us on the humourous ride Uber would take Ravana on.

P&G Shiksha

Croma Retail

Oral B

Prime Video

Burger Singh

Indigo

McDonald’s

Ultratech

Uber

Happydent

Alpenliebe

Viacom18

Bajaj 

Milton ProCook

Fevicol

Montra Electric

Freecharge

boAt

Society Tea

Make My Trip

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#Dussehra Dussehra campaigns 2023 Nav Ratri