Topical Spot

The CID effect and the campaigns that turned India’s iconic detectives into brand ambassadors

The immense and enduring popularity of these iconic characters has transcended the realm of television, making them a sought-after choice for brands looking to connect with a wide audience—including and especially Gen Z via their meme-driven resurgence.

author-image
Social Samosa
New Update
fi (64)

For over two decades, the unwavering team from the CID, graced our television screens, becoming an inseparable part of Indian pop culture. The stern yet brilliant ACP Pradyuman, the door-breaking might of Daya, and the sharp investigative skills of Abhijeet were not just characters; they were household names who kept viewers hooked with every case they solved.

The immense and enduring popularity of these iconic characters has transcended the realm of television, making them a sought-after choice for brands looking to connect with a wide audience. Their image, synonymous with trust, reliability, and a touch of nostalgic charm, has been leveraged in a variety of creative and often humorous advertising campaigns. From solving everyday problems to endorsing the latest products, the CID team has proven that their appeal extends far beyond the crime scene.

Here’s a look at the ad campaigns that have featured the beloved characters of CID:

Nykaa

Dunzo

MPL

boAt

Colgate MaxFresh

KFC India

Samsung Galaxy

Pocket FM

Swiggy Dineout

Lenskart

Reliance Digital

Lucknow Super Giants

Bengal Warrioz

mCaffeine

Shopsy

Did you come across any other interesting brand campaigns featuring CID characters that we missed out on? If yes, then share it with us at content@socialsamosa.com.

nostalgia brand ambassadors cid ACP Pradyuman CID ads