Poila Baisakh ads that capture the essence of Bengali culture

Poila Boisakh, the Bengali New Year, is a time of renewal, reflection, and deep cultural pride. Celebrated with great enthusiasm across West Bengal and Bangladesh, and by Bengali communities worldwide, it marks not just the start of a new calendar year but a reaffirmation of identity. The day is steeped in tradition, alpona, new clothes, sweets, Rabindra Sangeet and family gatherings, and holds a mirror to the rich artistic and spiritual legacy of the region. In neighbouring Bangladesh, it is a national holiday, celebrated with vibrant parades like the Mangal Shobhajatra, symbolising unity and resilience.

Today, we take a look at campaigns from both India and Bangladesh that celebrate the spirit of Poila Boisakh. One such campaign by Siddha Real Estate sparks a conversation about how many urban Bengalis may be gradually losing touch with their cultural roots, urging them to not just mark this day for celebrations but also for change. In contrast, Berger’s ad takes a more festive approach, capturing the vibrancy of the Bengali New Year through a colourful musical that celebrates every ritual, flavour, and emotion.

Together, these campaigns present two sides of the same cultural coin, nostalgia and celebration.