Poila Baisakh ads that capture the essence of Bengali culture
In this article, we take a look at Poila Baisakh campaigns that capture the essence of Bengali New Year, merging tradition with modernity, and celebrating cultural pride in unique and colourful ways.
Poila Boisakh, the Bengali New Year, is a time of renewal, reflection, and deep cultural pride. Celebrated with great enthusiasm across West Bengal and Bangladesh, and by Bengali communities worldwide, it marks not just the start of a new calendar year but a reaffirmation of identity. The day is steeped in tradition, alpona, new clothes, sweets, Rabindra Sangeet and family gatherings, and holds a mirror to the rich artistic and spiritual legacy of the region. In neighbouring Bangladesh, it is a national holiday, celebrated with vibrant parades like the Mangal Shobhajatra, symbolising unity and resilience.
Today, we take a look at campaigns from both India and Bangladesh that celebrate the spirit of Poila Boisakh. One such campaign by Siddha Real Estate sparks a conversation about how many urban Bengalis may be gradually losing touch with their cultural roots, urging them to not just mark this day for celebrations but also for change. In contrast, Berger’s ad takes a more festive approach, capturing the vibrancy of the Bengali New Year through a colourful musical that celebrates every ritual, flavour, and emotion.
Together, these campaigns present two sides of the same cultural coin, nostalgia and celebration.
Srijan Reality
Kalyan Jewellers
HSBC Bangladesh
Coca-Cola
P.C Chandra Jewellers
Banglalink
Berger Paints
Siddha
Did you come across any other campaign on Poila Baisakh that we missed out on? If yes, then share it with us at content@socialsamosa.com