Pinterest Shop is a hub hand-curated by Pinterest where users can discover small businesses and shop products.
With Pinterest Shop, users can find shoppable pins from businesses and discover products crafted by various creators.
Presently, you find businesses such as The Citizenry, CurlMix, Etta + Billie, Stasher, and more.
The keyword ‘Small businesses’ is presently thriving on Pinterest. Searches for “small business plans” are up 164% since last year, along with “small business marketing” (+181%), “branding inspiration” (+231%) and “packaging design” (+837%).
Along with Pinterest being a place to discover new products, it is also becoming a resource for small businesses and now with this feature, it will also become an outlet for businesses for sales.
If you’re a small business and want to get started with this feature, set up a business Pinterest account, get your product on Pinterest with catalogs, customize your account with Pinterest’s new business profile, sign up for Pinterest Academy, and share your story.
Pinterest is currently considering only select businesses.
Pinterest has been improving advertising and shopping on the platform with the introduction of the Pinterest Engagement Tab for business accounts, a shopping hub for users, Mobile Ad Tools, and new shopping ad formats.
With the new update, they further strengthen their foundation of integrating shopping and ads on the platform.