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The anatomy of agency mergers
Jan 16, 2025 12:59 IST
5 Min read
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Bash on, regardless: Vikram Sakhuja on life lessons and leadership
Jan 16, 2025 09:54 IST
6Min read
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News
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Supreme Court warns states over inaction on misleading ads
Jan 16, 2025 12:36 IST
1 Min read
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OpenAI brings virtual assistance to ChatGPT
Jan 16, 2025 11:17 IST
2Min read
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Industry Updates
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Zahid Gawandi joins hBits as Director – Brand & Marketing
Jan 16, 2025 13:53 IST
2 Min read
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Shriram Housing Finance becomes Truhome Finance after acquisition
Jan 16, 2025 13:34 IST
2Min read
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Topical Spot
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Brand creatives capture the spirit of the harvest season
Jan 14, 2025 18:30 IST
2 Min read
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Brands bring nostalgia and warmth to life through Lohri creatives
Jan 13, 2025 18:54 IST
2Min read
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Hrithik Roshan: The evolution of a Bollywood star in 25 Years of ads
Jan 10, 2025 19:02 IST
2 Min read
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Experts Speak
The anatomy of agency mergers
Jan 16, 2025 12:59 IST
5 Min read
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How luggage brands are packing pop culture and innovation into India's travel season
Jan 15, 2025 15:14 IST
6Min read
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Interviews
Bash on, regardless: Vikram Sakhuja on life lessons and leadership
Jan 16, 2025 09:54 IST
6 Min read
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Link all your marketing efforts back to the business goal: Abhishek Gupta
Jan 13, 2025 10:00 IST
7Min read
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Kulvinder Ahluwalia on building long-term brands in the modern era
Jan 08, 2025 14:57 IST
5 Min read
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Case Studies
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Unveiling Yearbook of Campaigns 2023-24
Dec 27, 2024 18:41 IST
3 Min read
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Case Study: How Kurkure tapped into regional influencers & cultural nuances to win over UP
Dec 27, 2024 10:52 IST
4Min read
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How Samsonite Red built buzz on social media with a mystery identity
Dec 24, 2024 10:03 IST
5 Min read
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Case Study: How TATA AIA made life insurance a wedding must-have using OOH
Dec 04, 2024 17:40 IST
3 Min read
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Case Study: How Tata AIA sold life insurance using stand-up comedians
Nov 27, 2024 16:36 IST
3 Min read
Campaign Spot
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Britannia’s OOH campaign shapes itself with nature
Jan 13, 2025 18:50 IST
3 Min read
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John Cena goes on a surreal motivational spree in Mcdonald’s McValue campaign
Jan 10, 2025 18:20 IST
3Min read
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Guest Post
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AI-Powered Advertising: How brands can scale content production without breaking the bank
Jan 15, 2025 12:08 IST
3 Min read
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The future of experiential marketing: Predictions for the next five years
Jan 14, 2025 12:00 IST
5Min read
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Beyond the Buzzwords: Marketing tech with storytelling & authenticity
Jan 07, 2025 11:49 IST
3 Min read
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Samosa Snippets
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Remembering Leo Burnett as 'Leo' remains
Jan 15, 2025 17:41 IST
8 Min read
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How brands celebrate Pongal with storytelling, tech & personalisation
Jan 14, 2025 17:25 IST
5Min read
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Unpacking Perfora’s social media marketing: Mix of visual storytelling & humour
Jan 08, 2025 18:07 IST
5 Min read
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From education to influencer collabs: Inside Re’equil’s social media strategy
Dec 18, 2024 18:29 IST
5 Min read
Movie Marketing
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Inside the mighty marketing tour of Baby John
Dec 27, 2024 19:22 IST
5 Min read
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Inside Netflix's omnipresent marketing campaign for Squid Game Season 2
Dec 26, 2024 12:37 IST
5Min read
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