Proud of India's showing at Cannes Lions 2024: Ogilvy India CCOs
CaratLane is experiencing significant growth in Tier II cities: Jennifer Pandya
News
Reddit launches Lead Gen Ads for direct customer engagement
OpenAI to unveil its AI search engine
Reddit launches a sports partnership program to boost user engagement
Meta to expand access to its AI assistant across devices and languages
Industry Updates
KRAFTON India partners with Paralympic Committee of India for Paris Paralympics 2024
Akhilesh M Ramachandran joins FCB Group India as Executive VP
Topical Spot
Brand creatives share their own take on the Union Budget 2024
Paris Olympics 2024: List of sponsors & partners
Brands celebrate India's win in the ICC Men's T20 World Cup finals
Experts Speak
Advertisers relieved as Google retains cookie phase-out, but what about consumer privacy?
Budget 2024-25: What does it hold for start-ups, AI, e-commerce, and advertising?
Interviews
Proud of India's showing at Cannes Lions 2024: Ogilvy India CCOs
Rohan Bhansali on why legacy agencies merging is detrimental for A&M
We've gone from nobody to being somebody: tgthr’s co-founders on bagging Cannes Lions
Access to data has made marketing smarter but also more competitive: Vitasta Kaul
The curiosity & positive view towards India at Cannes is very uplifting: Rohan Mehta
Case Studies
Case Study: How Maaza's Dildaari campaign mixed storytelling & nostalgia to showcase everyday generosity
Case Study: How ACKO leveraged humour on social media to emphasise the importance of insurance
Case Study: How Bold Care’s ad ft. Ranveer Singh humorously talked about men’s sexual health and wellness, gaining 50M+ plays
Case Study: How Johnson's Baby’s #JourneyToDay1 campaign enabled 11K+ mothers to share their journeys
Case Study: How Meesho used influencer reach to tackle low voter turnout, garnering 120 Cr+ impressions
Campaign Spot
Mahindra's new ad puts focus on young girls' dreams & opportunities
Urban Company's new ad highlights the respect gap between white & blue-collar workers
Guest Post
Karandeep Singh Kapany reflects on Cannes 2024
How can micro-influencers boost loyalty programs for brands?
Celebrity AI: The future of digital marketing and personalised content